Market 2022

January 2022

Northern Spire Traffic

Image: (Comfort Inn Sunderland in background)


Following the appointment of Nick Barber of NJBHLP as consultant, UK franchise development, for Choice Hotels EMEA in October 2021, I am delighted to welcome AG Hotels to the Choice family.

With its acquisition of the Comfort Inn Sunderland in January 2022, AG Hotels has made the decision to join Choice, initially transferring the previous franchise. The real opportunity going forward, however, comes with the 2022 refresh of Choice Hotels’ midscale, ‘Comfort’, limited service brand, complete with its unique hallmarks, allowing hotel owners and operators the space to relaunch, in franchise partnership – so watch this one!

Comfort Inn Sunderland is located by the recently opened Northern Spire Bridge in the Castletown district of Sunderland, making it equally convenient for the A19 trunk road and the Stadium of Light on the north side of the River Wear, and Sunderland city centre to the south –

Nick Barber
07796 278720