Market 2019

June 2019

Travelodge Alton

Travelodge Alton Four Marks (2 buildings)


NJBHLP has acted jointly with agent HSM in providing acquisition advice to Martin’s Properties, buyer of a well located 50 bedroom Travelodge hotel.

Comments Nick Barber of NJBHLP: “This hotel has unusual criteria for a ‘roadside’ Travelodge. Located in an affluent Hampshire village, that is almost an urban location, with residential properties and chimney pots all around, but with frontage also to the A31 (Hog’s Back) trunk road that links Guildford with Winchester. At inspection the Manger told us that this hotel is ‘always busy’.

Martin’s Properties acquired Travelodge Alton Four Marks in June 2019 off a guide price of £3.3 million; Coffer Corporate Leisure advised the vendor.

April 2019

Barnet Premier Inn Car Park

Car park site for Premier Inn Barnet


The first corporate hotel in Barnet town centre is due to open in 2020, with the arrival of a 100 bedroom Premier Inn, being built on the site of the former Chipping Close car park, fronting St Albans Road. The development has been forward funded by a client of Aberdeen Standard Investments, in an off-market acquisition advised by Sheridan Property Consultants and NJB Hotels & Leisure Property. Off the guide pricing indicators of £14 million capital value and total rental of around £600,000 per annum, the transaction shows net initial yield of around 4%.

Comments Nick Barber of NJBHLP, "This new Premier Inn will occupy a really prime location, right at the heart of Barnet town centre, by The Spires Shopping Centre, with the Great North Road running past and direct access from front door to the A1/M25 junction 23. The hotel comes with an in-house restaurant and exclusive parking, and we expect the whole operation to trade very well".

The market town of 'Barnet', some 10 miles north west of central London, is also known by its longer titles of 'Chipping Barnet' and 'High Barnet', the latter also the name of the local London underground Northern Line terminus.

February 2019

Draycote Hotel & Whitefields Golf Course

Draycote Hotel & Whitefields Golf Course

Off-market Business Acquisition of Draycote Hotel & Whitefields Golf Course, near Rugby CV23 9LF

NJBHLP has acted as acquisition advisor to the NewCo owner of the 50 bedroom, three star Draycote Hotel, which changed hands in February 2019 in an off-market transaction.

The property enjoys a prominent roadside location, shown in photo, adjacent the A45 trunk road, linking J17 of the M1 motorway, with Coventry and Birmingham, close to Rugby town centre. The full-service hotel includes restaurant, bar and five function suites; the 130 acre site is also home to the 18 hole par 71 championship Whitefields Golf Course, incorporating its own golfers complex and bar.

Commented Nick Barber of NJBHLP, "It is quite unusual nowadays to find such a multi-faceted corporate business, yet still offering new owners the opportunities either to personalise or to add a brand. With golfing members and societies to consider and healthy forward function bookings for Draycote Hotel, this quietly conducted transaction was the right deal for all parties".

January 2019

Snapshot of 2018

2018 saw NJBHLP offering its 'corporate hotel property advice, UK nationwide', into a seventh year, from Gosforth to Gillingham and Scarborough to Swindon, extending to Humberside and Ipswich in the east, Exeter and Worcester to the west, with diverse London area projects in Camden, Dagenham, Kingston, and others elsewhere. Many projects were confidential; where permitted there are mentions in the News Archive.

Aggregate UK provincial hotel occupancy held at 76% (source PWC), whilst the country's largest hotel brand, Premier Inn, advised an estate wide 80% within the Whitbread interim results. It is generally reported that UK hotel trading was steady in 2018.

Meanwhile, my running enjoyed a largely injury free renaissance, with a first marathon in two and a half years completed in Chelmsford in October, preceded by two 'halfs' and two tough northern fell races, within an enjoyable training programme. A place in London 2019 beckons at the end of April, albeit there is a 'hamstring' to deal with.

Again, best feet forward and wishes to all for 2019.

Nick Barber
07796 278720